'Beyond' pseudonymity: the socio-technical structure of online military forums

This article explores the tensions apparent in anonymous military online forums as sites of publicly visible yet discursively intimate performances of military identity and sites of distinct power relations. This article draws on data collected from British military forums and the organisations that own and manage them. We consider the discursive online practices within the forums and the extent to which the technological affordances of ‘anonymity’ (or what we define as pseudonymity) act as a critical interface between the military community who contribute to the content and non-military observers who read, access, mine and appropriate the content. In so doing, we raise critical questions about the nature of ‘anonymity’ and the complex tensions in and negotiations of private and public, visibility and invisibility that occur through it and the framing and monetising of particular online communities for economic and political purpose

Capability in the digital: institutional media management and its dis/contents

This paper explores how social media spaces are occupied, utilized and negotiated by the British Military in relation to the Ministry of Defence’s concerns and conceptualizations of risk. It draws on data from the DUN Project to investigate the content and form of social media about defence through the lens of ‘capability’, a term that captures and describes the meaning behind multiple representations of the military institution. But ‘capability’ is also a term that we hijack and extend here, not only in relation to the dominant presence of ‘capability’ as a representational trope and the extent to which it is revealing of a particular management of social media spaces, but also in relation to what our research reveals for the wider digital media landscape and ‘capable’ digital methods. What emerges from our analysis is the existence of powerful, successful and critically long-standing media and reputation management strategies occurring within the techno-economic online structures where the exercising of ‘control’ over the individual – as opposed to the technology – is highly effective. These findings raise critical questions regarding the extent to which ‘control’ and management of social media – both within and beyond the defence sector – may be determined as much by cultural, social, institutional and political influence and infrastructure as the technological economies. At a key moment in social media analysis, then, when attention is turning to the affordances, criticisms and possibilities of data, our research is a pertinent reminder that we should not forget the active management of content that is being similarly, if not equally, effective

The digital mundane, social media and the military

This article draws on empirical data with British military personnel in order to investigate what we call the digital mundane in military life. We argue that social media and smartphone technologies within the military offer a unique environment in which to investigate the ways individual’s position themselves within certain axes of institutional and cultural identities. At the same time, the convolutions, mediatory practices, and mundane social media rituals that service personnel employ through their smartphones resonates widely with, for example, youth culture, digital mobile cultures. Together they suggest complex mediations with social and mobile media, that draws on, and extends non-military practice into new (and increasingly normative) terrains

Not just a number? NEETs, data and datalogical systems

This paper draws on empirical research with NEET populations (16–24-year-olds not in education, employment or training) in the U.K. in order to engage with issues around identification, data and metrics produced through datalogical systems. Our aim is to bridge contemporary discourses around data, digital bureaucracy and datalogical systems with empirical material drawn from a long-term ethnographic project with NEET groups in Leeds, U.K. in order to highlight the way datalogical systems ideologically and politically shape people’s lives. We argue that NEET is a long-standing data category that does work and has resonance within wider datalogical systems. Secondly, that these systems are decision-making and far from benign. They have real impact on people’s lives – not just in a straightforwardly, but in obscure, complex and uneven ways which makes the potential for disruption or intervention increasingly problematic. Finally, these datalogical systems also implicate and are generated by us, even as we seek to critique them

Content moderation: Social media’s sexist assemblages

This article proposes ‘sexist assemblages’ as a way of understanding how the human and mechanical elements that make up social media content moderation assemble to perpetuate normative gender roles, particularly white femininities, and to police content related to women and their bodies. It investigates sexist assemblages through three of many potential elements: (1) the normatively gendered content presented to users through in-platform keyword and hashtag searches; (2) social media platforms’ community guidelines, which lay out platforms’ codes of conduct and reveal biases and subjectivities and (3) the over-simplification of gender identities that is necessary to algorithmically recommend content to users as they move through platforms. By the time the reader finds this article, the elements of the assemblages we identify might have shifted, but we hope the framework remains useful for those aiming to understand the relationship between content moderation and long-standing forms of inequality

The dis/embodiment of persuasive military discourse

Persuasive discourse is a fundamental aspect of contemporary asymmetric warfare where the power of military technologies has been displaced by the need for all parties to a conflict to persuade others to act in accordance with particular war aims. Here we suggest that persuasive military discourse evokes corporeality, transforming armies and enemies into individuals, and utilizing powerful corporeal imagery to fantasize ideals or imagine threats. This article investigates the use of the body as a tool of persuasion through an analysis of NATO Psychological Operations materials used in Afghanistan. These materials are primarily used to persuade the local population and Afghan security forces of particular courses of action, whilst simultaneously seeking to dissuade, disrupt and deter Taliban forces. Such an investigation not only offers insights into the ways in which the body becomes a site for political ideals, truths and imaginings but also the extent to which this process masks the lived bodily reality of war

Selfies beyond self-representation: the (theoretical) f(r)ictions of a practice

Drawing on a wide corpus of ethnographic research projects, including on photography practices, young filmmakers and writers, and current research with young unemployed people, we argue that contemporary understandings of selfies either in relation to a “documenting of the self” or as a neoliberal (narcissistic) identity affirmation are inherently problematic. Instead, we argue that selfies should be understood as a wider social, cultural, and media phenomenon that understands the selfie as far more than a representational image. This, in turn, necessarily redirects us away from the object “itself,” and in so doing seeks to understand selfies as a socio-technical phenomenon that momentarily and tentatively holds together a number of different elements of mediated digital communication